Any text, image, video, decoration, or user-consumable elements that contribute to comprehension.
Content is the single most-used way of understanding an organization’s products or services, stories, and brand.
Content can be described in several ways, some technical, others conceptual:
Most importantly, content is a business asset that we use to communicate with our customers, prospects, and investors. Content is how we communicate our brand, how we acquire and retain customers, how we drive our reputations, and how we build a social enterprise. It is the lifeblood of any organization.
To develop effective content strategies, it is important to understand both the editorial and technical sides of content.
This allows content to be converged, integrated, and syndicated—all important aspects of leveraging content to its fullest potential.
The Content Pool: Leveraging Your Company’s Largest Hidden Asset by Alan J. Porter (XML Press)
Content is Currency: Developing Powerful Content for Web and Mobile by Jon Wuebben (Nicholas Brealey Publishing)