A summary or statement of your plan for a content project. For large projects, a content brief summarizes your plan for each project phase.
By clearly answering key questions about your content, the content brief reduces the risk of content issues causing delays. The brief also makes communicating about content during the project faster, easier, and more effective.
Content strategists need this term and, more importantly, this tool so they can communicate effectively about content throughout a project or project phase. The content brief aligns everyone involved in content around the vision or goal and the approach to achieving it. As a project progresses, when questions arise, new people get involved, or your team must make decisions, the content brief will help everyone involved stay true to the content vision and approach.
Typically, the content brief answers the six W and H questions including (but not limited to):
Do not assume that a creative brief, a design brief, or a technology brief will cover content! Usually, those briefs leave content out or address only certain aspects of content. Content is critical to most projects, and content is often complex and involves many stakeholders. Therefore, content deserves its own brief.