A form of structured content that is designed, created, and delivered as discrete components within the content whole.
Enables device-independent delivery in multiple contexts, at multiple levels of detail, and with varying consumer focus. It allows the content strategist to meet today’s delivery challenges and prepare for tomorrow’s unknowns.
Nearly every product that we consume is now offered in more flavors, sizes, and styles than we could imagine just ten years ago. Manufacturing products this way is expensive, but successful organizations have figured out how to adapt. Content is product, and the traditional, hand-crafted development process for content is too resource intensive (creativity, intellect, and time) to be sustainable in a consumer- and technology-driven market.
By analyzing the structure and purpose of content, we can break it down into modular components that can be delivered to any device and easily modified for particular audiences or purposes. Modular content has the following common characteristics: