Ann Rockley is CEO of The Rockley Group. She is a pioneer in content reuse, intelligent content strategies for multi-channel delivery, and content management best practices. Known as the “mother” of content strategy, she introduced the concept with her best-selling book, Managing Enterprise Content: A Unified Content Strategy (Peachpit, 2012).
Each week, we feature a guest expert who will define and help you understand an important term every content strategist should know and understand. 52 weeks. 52 terms. 52 definitions. 52 essays from 52 experts. This is the beginning of a common language. The language of content strategy.
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You can buy the book now, with all fifty-two definitions, essays about the importance of each term, and a full index.
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A companion learning aid, this deck of flash cards includes a base set of 52 terms every content strategist should know. This deck covers core concepts, core deliverables, technical concepts, extended deliverables, and global content strategy terms. Deck arrives shrink-wrapped. Buy a deck today! ($12 USD, plus taxes and shipping and handling)