As principal of Content Science and author of the top-selling industry book, Clout, Colleen Jones has advised organizations ranging from Dell to The Coca-Cola Company to Wiley. With an M.A. and over 15 years of experience, Colleen regularly speaks at industry conferences around the world and gives guest lectures for academic institutions.
Each week, we feature a guest expert who will define and help you understand an important term every content strategist should know and understand. 52 weeks. 52 terms. 52 definitions. 52 essays from 52 experts. This is the beginning of a common language. The language of content strategy.
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You can buy the book now, with all fifty-two definitions, essays about the importance of each term, and a full index.
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A companion learning aid, this deck of flash cards includes a base set of 52 terms every content strategist should know. This deck covers core concepts, core deliverables, technical concepts, extended deliverables, and global content strategy terms. Deck arrives shrink-wrapped. Buy a deck today! ($12 USD, plus taxes and shipping and handling)