Stefan Gentz is a business consultant, trainer, and speaker with a focus on technical documentation, marketing, and translation. A certified Quality Management professional, ISO 9001 / EN 15038 auditor, and Six Sigma (6σ) Champion, Stefan has over 15 years of content management, authoring and translation tools, techniques, processes, and strategies experience.
http://www.linkedin.com/in/stefangentz
Each week, we feature a guest expert who will define and help you understand an important term every content strategist should know and understand. 52 weeks. 52 terms. 52 definitions. 52 essays from 52 experts. This is the beginning of a common language. The language of content strategy.
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You can buy the book now, with all fifty-two definitions, essays about the importance of each term, and a full index.
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A companion learning aid, this deck of flash cards includes a base set of 52 terms every content strategist should know. This deck covers core concepts, core deliverables, technical concepts, extended deliverables, and global content strategy terms. Deck arrives shrink-wrapped. Buy a deck today! ($12 USD, plus taxes and shipping and handling)