Talia Eisen is the Director of Marketing for Aha Media Group. She also serves as a content strategist for the company. Talia received her BS in Marketing from Sy Syms School of Business and her MBA from Bar Ilan University in Israel.
http://www.linkedin.com/pub/talia-eisen/8/813/8a0
Each week, we feature a guest expert who will define and help you understand an important term every content strategist should know and understand. 52 weeks. 52 terms. 52 definitions. 52 essays from 52 experts. This is the beginning of a common language. The language of content strategy.
Buy the book!
You can buy the book now, with all fifty-two definitions, essays about the importance of each term, and a full index.
Amazon, Barnes and Noble, O'Reilly Media
Buy the deck!
A companion learning aid, this deck of flash cards includes a base set of 52 terms every content strategist should know. This deck covers core concepts, core deliverables, technical concepts, extended deliverables, and global content strategy terms. Deck arrives shrink-wrapped. Buy a deck today! ($12 USD, plus taxes and shipping and handling)