Val Swisher
Val Swisher founded Content Rules in 1994, an end-to-end content services provider that helps customers plan their global content strategy, create content in structured and non-structured environments, and work with their source content to prepare it for translation. Content Rules is the exclusive provider of The Rockley Strategic Method™ and a certified service provider for the Acrolinx optimization software. Val is the author of Global Content Strategy: A Primer (XML Press, Summer 2014).