Term of the Week: Content Management System

What is it?

A software application that supports information capture, editorial, governance, and publishing processes with tools such as workflow, access control, versioning, search, and collaboration.

Why is it important?

Without the automation that a content management system (CMS) provides, and the potential for integration into other software systems, many content-related tasks must be completed manually, greatly decreasing reliability and efficiency.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Document Engineering

What is it?

A methodology for specifying, designing, and deploying the digital documents needed to automate business processes and web services.

Why is it important?

Using a systematic approach to modeling documents and the processes that use them ensures that documents make sense for the people and applications that use them. A systematic approach also  makes documents more robust and adaptable when technology or business conditions change.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Content Engineering

What is it?

The application of engineering discipline to the design, acquisition, management, delivery, and use of content and the technologies deployed to support the full content lifecycle.

Why is it important?

Ensures that improvement investments achieve the greatest benefits by introducing rigorous discipline to the design of content and associated technical and business processes.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Transclusion

What is it?

The inclusion of content from one source into another source by hyperlink reference. The presented result appears as though the included content had occurred at the point of reference.

Why is it important?

First formalized as the idea of link-based, use-by reference, transclusion is a fundamental feature for any document representation system that enables true use-by-reference.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Modular Content

What is it?

A form of structured content that is designed, created, and delivered as discrete components within the content whole. 

Why is it important?

Enables device-independent delivery in multiple contexts, at multiple levels of detail, and with varying consumer focus. It allows the content strategist to meet today’s delivery challenges and prepare for tomorrow’s unknowns.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Content Reuse

What is it?

The practice of using content components in multiple information products.

Why is it important?

Developing reusable content that can be used in multiple places and output formats saves valuable resources, enforces consistency, and improves content quality and effectiveness.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: XML

What is it?

Extensible Markup Language (XML) is an open standard for structured information storage and exchange.

Why is it important?

Encodes content and content structure, which in turn allows for machine-driven filtering and formatting of information. XML also serves as an interchange layer among otherwise incompatible systems.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Structured Content

What is it?

Content, whether in a textual, visual, or playable format, that conforms to structural and semantic rules that allow machine processing to meet specific business requirements.

Why is it important?

Humans are much better than computers when it comes to understanding the nuances of content. Structuring content with semantic metadata allows computers to understand the content’s relationship to business processes. This enables better discovery, marketing, and user engagement. 

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Single Sourcing

What is it?

The ability to create content once, planning for its reuse in multiple places, contexts, and output channels.

Why is it important?

Leverages content to its fullest potential, with benefits such as increased consistency and accuracy and reduced development time.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Taxonomy

What is it?

A hierarchical classification scheme made up of categories and subcategories of information plus a controlled vocabulary of terms, usually used to describe a specific area of knowledge.

Why is it important?

Provides meaningful organization for the content, as well as metadata, both of which support dynamic behavior such as searching, browsing, and related associations.

Why does a content strategist need to know this?

Continue Reading »

No license for Scroll Viewport installed. — Get a free trial or buy now.