Term of the Week: Message Architecture

What is it?

A hierarchy of communication goals that reflect a shared vocabulary.

Why is it important?

A strategic foundation and yardstick against which to measure existing content, determine quality, and prioritize content types, budget, and new content investments.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Augmented Reality

Term:

Augmented Reality

What is it?

An enhanced view of a real-world environment, using technology to supplement a normal view with additional content that enhances the experience.

Why is it important?

Augmented reality (AR) is growing rapidly and is used in many fields, including publishing, translation, and education. Content strategy for augmented reality is critical for displaying the right content in the right place at the right time.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Intelligent Content

What is it?

Structurally-rich and semantically-categorized content that is, therefore, automatically discoverable, reusable, reconfigurable, and adaptable.

Why is it important?

Enables organizations to rapidly adapt their content to the changing needs of their customers and the devices they use.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Content Migration

What is it?

The one-time movement of content from one repository to another.

Why is it important?

Usually as the result of a publishing platform switch, a content migration is necessary to continue working with and publishing existing content on a new platform.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Adaptive Content

What is it?

Content that is designed to adapt to the needs of the customer, not just cosmetically, but also in substance and in capability. Adaptive content automatically responds to the screen size and orientation of any device, but goes further by displaying relevant content that takes full advantage of the specific capabilities of the device being used.

Why is it important?

Enables content professionals to deliver the best information experience possible in the most efficient and effective way.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Content Management System

What is it?

A software application that supports information capture, editorial, governance, and publishing processes with tools such as workflow, access control, versioning, search, and collaboration.

Why is it important?

Without the automation that a content management system (CMS) provides, and the potential for integration into other software systems, many content-related tasks must be completed manually, greatly decreasing reliability and efficiency.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Document Engineering

What is it?

A methodology for specifying, designing, and deploying the digital documents needed to automate business processes and web services.

Why is it important?

Using a systematic approach to modeling documents and the processes that use them ensures that documents make sense for the people and applications that use them. A systematic approach also  makes documents more robust and adaptable when technology or business conditions change.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Content Engineering

What is it?

The application of engineering discipline to the design, acquisition, management, delivery, and use of content and the technologies deployed to support the full content lifecycle.

Why is it important?

Ensures that improvement investments achieve the greatest benefits by introducing rigorous discipline to the design of content and associated technical and business processes.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Transclusion

What is it?

The inclusion of content from one source into another source by hyperlink reference. The presented result appears as though the included content had occurred at the point of reference.

Why is it important?

First formalized as the idea of link-based, use-by reference, transclusion is a fundamental feature for any document representation system that enables true use-by-reference.

Why does a content strategist need to know this?

Continue Reading »

Term of the Week: Modular Content

What is it?

A form of structured content that is designed, created, and delivered as discrete components within the content whole. 

Why is it important?

Enables device-independent delivery in multiple contexts, at multiple levels of detail, and with varying consumer focus. It allows the content strategist to meet today’s delivery challenges and prepare for tomorrow’s unknowns.

Why does a content strategist need to know this?

Continue Reading »

No license for Scroll Viewport installed. — Get a free trial or buy now.