Term of the Week: Transactional Content Map

What is it?

A representation of the copy required at each stage of the transaction flow.

Why is it important?

Ensures that a content strategy accounts for all content that supports brand messaging. It includes error messages, feedback, and embedded assistance.

Why does a content strategist need to know this?

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Term of the Week: Editorial Calendar

What is it?

A schedule for the publishing of content over a given time period, often annually or during a given campaign period.

Why is it important?

Ensures that important publishing milestones are recognized and activities planned so that content publishing remains manageable.

Why does a content strategist need to know this?

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Term of the Week: Information Visualization

What is it?

An engaging, graphical way to present data, often with the intent to tell a persuasive visual story. May also be referred to as data visualization or information graphics.

Why is it important?

Allows the communication of complex ideas faster and in a more compelling way, which can help others perceive content strategists as visionaries, not just analysts.

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Term of the Week: Message Architecture

What is it?

A hierarchy of communication goals that reflect a shared vocabulary.

Why is it important?

A strategic foundation and yardstick against which to measure existing content, determine quality, and prioritize content types, budget, and new content investments.

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Term of the Week: Augmented Reality

Term:

Augmented Reality

What is it?

An enhanced view of a real-world environment, using technology to supplement a normal view with additional content that enhances the experience.

Why is it important?

Augmented reality (AR) is growing rapidly and is used in many fields, including publishing, translation, and education. Content strategy for augmented reality is critical for displaying the right content in the right place at the right time.

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Term of the Week: Intelligent Content

What is it?

Structurally-rich and semantically-categorized content that is, therefore, automatically discoverable, reusable, reconfigurable, and adaptable.

Why is it important?

Enables organizations to rapidly adapt their content to the changing needs of their customers and the devices they use.

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Term of the Week: Content Migration

What is it?

The one-time movement of content from one repository to another.

Why is it important?

Usually as the result of a publishing platform switch, a content migration is necessary to continue working with and publishing existing content on a new platform.

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Term of the Week: Adaptive Content

What is it?

Content that is designed to adapt to the needs of the customer, not just cosmetically, but also in substance and in capability. Adaptive content automatically responds to the screen size and orientation of any device, but goes further by displaying relevant content that takes full advantage of the specific capabilities of the device being used.

Why is it important?

Enables content professionals to deliver the best information experience possible in the most efficient and effective way.

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Term of the Week: Content Management System

What is it?

A software application that supports information capture, editorial, governance, and publishing processes with tools such as workflow, access control, versioning, search, and collaboration.

Why is it important?

Without the automation that a content management system (CMS) provides, and the potential for integration into other software systems, many content-related tasks must be completed manually, greatly decreasing reliability and efficiency.

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Term of the Week: Document Engineering

What is it?

A methodology for specifying, designing, and deploying the digital documents needed to automate business processes and web services.

Why is it important?

Using a systematic approach to modeling documents and the processes that use them ensures that documents make sense for the people and applications that use them. A systematic approach also  makes documents more robust and adaptable when technology or business conditions change.

Why does a content strategist need to know this?

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